Our Story

Meet Steven and Monica, the husband-and-wife team behind 100 Percent Tee Company. Born and raised in Southern California, they embody the Golden State's creative spirit – where innovation meets laid-back style, and every sunset inspires the next big idea.

Steven brings a unique blend of marketing expertise and cutting-edge AI automation to the apparel industry. His mission: leverage technology and strategic thinking to build a brand that doesn't just sell clothes, but creates connection and drives meaningful impact. Monica's natural eye for what's next in fashion ensures every piece hits that sweet spot between trend-forward design and effortless California cool.

100 Percent Tee was born from this fusion of tech-savvy innovation and style intuition – delivering designs that capture authentic California energy in super-soft, broken-in-from-day-one tees that become instant favorites.

From Venice Beach to Joshua Tree, Malibu to Mammoth – this is California living, printed on fabric you'll never want to take off.

Cali vibes, universal love, and 100% comfort.