Our Story

100 Percent Tee Company started with two people, a lot of ideas, and a genuine love for Southern California.

We're California natives, and growing up here meant experiencing countless cultures without ever leaving home — one neighborhood for incredible tacos, another for Persian food. Weekends meant wandering the Abbot Kinney Festival, discovering food festivals, catching concerts at the Hollywood Bowl, spending afternoons at the local park, watching outdoor movies under the stars, cheering with thousands of fans at SoFi, Crypto.com Arena, or Dodger Stadium, and taking our little guy to the LA Zoo. Along the way, we learned that every community has traditions worth celebrating — and usually a family recipe worth standing in line for.

That's Southern California to us: diverse, welcoming, colorful, and always interesting. It's also the inspiration behind this brand.

We create designs that celebrate culture, heritage, hometown pride, and the little things that make people smile and say, "That's so us." Whether it's where your family comes from, where you grew up, or the community that shaped you, we want you to express yourself with pride — and comfortably.

Thanks for stopping by and being part of our story. We hope you find something that feels like home — or makes someone ask, "Where did you get that shirt?"

Born in California. Worn everywhere.