Our Story

Steven and Monica, the husband-and-wife team behind 100 Percent Tee, are California natives with a passion for creativity, comfort, and self-expression.

100 Percent Tee was born out of a simple idea: to deliver the perfect combination of standout tee shirt designs and the kind of super-soft, comfy tees that feel like your favorite from day one.

Whether you’re out on the town or lounging at home, 100 Percent Tee is all about celebrating individuality with unbeatable softness and style.

Today, Steven and Monica have expanded their collection to include everything from snapback baseball hats to hoodies, but the heart of the brand remains the same: Cali vibes, universal love, and 100% comfort.