Our Story

Steven and Monica are a husband and wife team who came together to create 100 PERCENT TEE COMPANY with their niece, Caylah.
Steven’s extensive background in fundraising for non-profit organizations and political campaigns led to the idea of creating comfortable and stylish tee shirts that have purpose. He realized that a tee shirt can be a way to raise funds and awareness for a great cause while also being a form of self-expression. Fueled by Monica’s experience in marketing and branding coupled with Caylah’s understanding of social media and youth culture, the vision for 100 PERCENT TEE COMPANY came to life over a conversation at the dinner table.

Being born and raised in Southern California, the team saw a need for a cool, fun, comfortable, and unique tee shirt line that people can proudly wear as a form of self-expression – in true California style.